Vandana Razdan

Vandana Razdan

Vice-President
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Vandana has turned her love of learning about people and the world around her into a passion for research. Given her curiosity and desire to help clients make a tangible difference towards their goals, she enjoys discovering the drivers and motivations of consumer behavior. Van impresses clients and colleagues with her unique ability to see the big picture, while realizing that details matter.

Vandana has over 18 years of research experience, with expertise in the development, analysis, and reporting of original qualitative and quantitative studies across a range of business topics. She holds an MBA in Marketing and International Business from Loyola University of Chicago, and a BA in Psychology from the University of Chicago.

Van’s thirst for knowledge extends into her personal life, where she is always searching for the next adventure. When she’s not taking in a flamenco performance in Madrid, or sampling Chicago’s many and varied dining destinations, you can find her curled up on the couch with a good book.