Expertise

Thinking honed
across industries,
not stuck in one

sept

With a rock-solid foundation in qualitative and quantitative methods and analytics, we’ve worked across industries and markets. We bring hard-won ideas and insights from all of our previous experience to make sure you get best practices and best thinking with every project.

And no matter the project or industry, everything we do uses methods based in fundamental scientific principles that can withstand stringent scrutiny. All of our research is designed to provide accurate, actionable direction that addresses your needs and challenges. You get data that is truthful with insights that are aspirational.

These are a few of the challenges we often tackle for clients:

  • Growth and retention strategy
  • Brand awareness and positioning
  • Product and concept development
  • Communications and messaging
  • Customer/member satisfaction
  • Thought leadership
  • Jury dynamics/group decision making
  • Trademark infringement
  • False advertising
  • Claim substantiation

All of our research is designed to provide accurate, actionable direction that addresses your needs and challenges.