The experts behind our expertise
We started Willow Research to give our clients the insights and clear-headed strategic direction that can only come from carefully blending art and science. We’re motivated to find the story in the data by both our commitment to our clients and our passion for the truth.
Willow Research is certified as a women’s business enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the U.S.
We bring hard-won ideas and insights from all of our previous
experience to make sure you get best practices and best
thinking with every project.
The first time she laughed at a Census joke, Sara knew she had found her true calling as a researcher. In fact, the only thing she enjoys more than sifting through data to find the story is working with clients who use research strategically to inform their decision-making. Using methods and insights garnered from her deep and broad experience across industries, Sara brings a fresh perspective to her clients’ challenges.
With 30 years of experience in market research design, analysis and consulting, Sara is versed in the full suite of qualitative and quantitative methods. A recognized survey expert who regularly presents on research methods and findings at professional conferences and seminars, she also testifies as a survey expert in commercial litigation. Sara holds a PhD and MA in Sociology from the University of Illinois at Chicago and a BA in Political Science from the University of Wisconsin-Madison. Her doctoral dissertation was funded by a grant from the National Science Foundation and was awarded UIC’s “Outstanding Dissertation” in 2002.
Sara balances her work life with nature and music, and enjoys hiking in the woods with her husband and their two Tibetan Terriers. Committed to preserving natural habitats, she has traveled extensively, including a recent safari in South Africa where she loved being up close and personal with elephants, giraffes, zebras, and lions.View Profile
Vandana has turned her love of learning about people and the world around her into a passion for research. Given her curiosity and desire to help clients make a tangible difference towards their goals, she enjoys discovering the drivers and motivations of consumer behavior. Van impresses clients and colleagues with her unique ability to see the big picture, while realizing that details matter.
Vandana has over 18 years of research experience, with expertise in the development, analysis, and reporting of original qualitative and quantitative studies across a range of business topics. She holds an MBA in Marketing and International Business from Loyola University of Chicago, and a BA in Psychology from the University of Chicago.
Van’s thirst for knowledge extends into her personal life, where she is always searching for the next adventure. When she’s not taking in a flamenco performance in Madrid, or sampling Chicago’s many and varied dining destinations, you can find her curled up on the couch with a good book.
Leveraging her attention to detail and hands on approach, Betsy ensures that every project runs seamlessly. Her background in the arts provides her with a unique aesthetic perspective that she brings to everything from survey design to the visual presentation of data.
Betsy has over 6 years of experience managing research projects, including quota and sample management, screener and questionnaire development, recruiting, execution, quality control, coding, tabulation, data analysis and reporting. She holds an MA in Publications Design from the University of Baltimore, and a BS in Art and Design from DePaul University.
Both disciplined and spontaneous, Betsy equally enjoys the solitude of her early morning runs and the social banter of a week night happy hour.View Profile