Author: Willow Research

The Narrative Audit™: Moving your audience from Interest to Action

Closing the gap between “that sounds nice” and purchases, donations, volunteering.

Are We There Yet? RVs, Underwear, and Other Unusual Signs of Economic Recovery

Beyond GDP, jobs, and the Dow Jones: unusual economic indicators you can use to track recovery from the pandemic.

Losing Ground: Women Lawyers during COVID and Beyond

Many law firms are committed to recruiting, retaining, and supporting women lawyers. Yet, the data suggest that there is still much room for improvement.

Competing Narratives: SCOTUS v. the Court of Public Opinion

The narrative around the Supreme Court has shifted over the last few years. What can we learn from current and historical public opinion data?

Trending Narrative: Hibernesting™

We examine a surging trend in home improvement and predict that hibernesting will continue into the Fall.

NFPs, COVID and Beyond: Lessons in Creative Management

Far from hunkering down in the face of multiple crises, many non-profits are responding by thinking bigger.

COVID: Parents and Teachers on Edge as School Starts

We are in the midst of rising infection rates in a majority of states. Is it safe for children to go back to school? Parents and teachers say “no.”

COVID: Gen Z Takes a Hit and Rises Up

Gen Z: passionate activists or careless partiers? A data-based look at this complicated generation.

COVID: Three Steps Back for Women

The COVID pandemic is hitting women harder than men. Longstanding inequities are now not only much more visible, but also intensifying.

Racial Inequality in America: A Look at the Numbers

No matter how you look at the data, Black Americans live in a much more precarious and hostile world than white Americans. Silence is not an option.

©2021 Willow Research. All Rights Reserved.