Previously we talked about why and how research can keep a good thing going. This time we want to cover how research can be even more valuable in situations when things aren’t looking so rosy.
October is National Women-Owned Small Business Month, which is a good time to reflect on the status of women-owned businesses. While not much has changed in the data since last year, the long-term trends are still astounding, and raise some really big questions.
When things are going well for your organization, how do you keep them heading in the right direction?
When you have a wicked problem, specialized solutions may not be the answer. You may need a generalist.
The Supreme Court has blocked the citizenship question from the U.S. census, and we’re breathing a sigh of relief. Here’s why.
Women have significantly less confidence in our civic and societal institutions than men, across the board. What do we do with this information?
Big Data is an exciting field that can uncover innovative and useful patterns, but it is not without its dangers. We look at real-world examples of the pitfalls and show where we could all use extra vigilance.
With declining faith in our institutions, and in the face of increasing political polarization, do Americans still have confidence in their court system?
John Warner writes about his career journey and his happy return to the world of market research.
It’s his story, but – as you’ll see – it’s also our story.
New Willow Poll data offers insights into Generation Z: who they are, what they’re thinking, and how they’re responding to the chaotic world they’re inheriting.