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How to Get the Most out of Focus Groups

Focus groups are invaluable tools for uncovering great insights, but getting the most out of them isn’t easy. Here’s how the experts approach them.

Don’t Give Up on Print

If you’re thinking of switching your organization’s publications to all-digital, you might want to hit the pause button. Here’s why.

How Good Is Your Database?

Is your enterprise data giving you the answers you need? Here are a few questions that can help you determine what information you’ve actually got and what that data can tell you. 

Why We Still Talk to People

Because a single data point isn’t enough to go on. To get the whole picture, you also have to understand the experiences of individuals.

How to Weather the Storm

Previously we talked about why and how research can keep a good thing going. This time we want to cover how research can be even more valuable in situations when things aren’t looking so rosy.

Women Are Changing the Face of Entrepreneurship

October is National Women-Owned Small Business Month, which is a good time to reflect on the status of women-owned businesses. While not much has changed in the data since last year, the long-term trends are still astounding, and raise some really big questions.  

How to Understand and Build On Your Success

When things are going well for your organization, how do you keep them heading in the right direction?

Bring in the Generalists

When you have a wicked problem, specialized solutions may not be the answer. You may need a generalist.

Counting on the Census

The Supreme Court has blocked the citizenship question from the U.S. census, and we’re breathing a sigh of relief. Here’s why.

The Gender Gap in Confidence

Women have significantly less confidence in our civic and societal institutions than men, across the board. What do we do with this information?

There’s always a story in the data.

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