The Big Impact of Small Data: Problem Solving through Ethnographic Research
Observing real-world use of your product or service can yield surprising insights…just ask Heinz.
The Narrative Audit™: Moving your audience from Interest to Action
Closing the gap between “that sounds nice” and purchases, donations, volunteering.
Are We There Yet? RVs, Underwear, and Other Unusual Signs of Economic Recovery
Beyond GDP, jobs, and the Dow Jones: unusual economic indicators you can use to track recovery from the pandemic.
Losing Ground: Women Lawyers during COVID and Beyond
Many law firms are committed to recruiting, retaining, and supporting women lawyers. Yet, the data suggest that there is still much room for improvement.
Looking Forward to 2021
We at Willow wish you and your families a safe, peaceful, and restorative holiday season.
Existential Threat: Public Colleges and Universities
COVID has forced public higher ed to a breaking point, but the problems are longstanding and systemic. How can we solve them?
Competing Narratives: SCOTUS v. the Court of Public Opinion
The narrative around the Supreme Court has shifted over the last few years. What can we learn from current and historical public opinion data?
COVID: The Fragile Beauty of Our Small Businesses
Bookstores exemplify the promise and the peril facing small, local businesses during the COVID pandemic.
Trending Narrative: Hibernesting™
We examine a surging trend in home improvement and predict that hibernesting will continue into the Fall.
NFPs, COVID and Beyond: Lessons in Creative Management
Far from hunkering down in the face of multiple crises, many non-profits are responding by thinking bigger.
