• Willow News
    Welcome John Warner

    Our New Strategist Comes Home

    John Warner writes about his career journey and his happy return to the world of market research.

    It’s his story, but – as you’ll see – it’s also our story.

  • Willow Original Research
    Generation Z Protestors

    Is 2020 ready for Gen Z?

    New Willow Poll data offers insights into Generation Z: who they are, what they’re thinking, and how they’re responding to the chaotic world they’re inheriting.

  • Healthcare
    Future of Health Insurance

    Payers Reimagined

    The latest installment in the “Survival of the Fittest” series of white papers from PNC Healthcare and Willow Research. Click to download our findings on health insurers, and how they are reimagining their role within our complex healthcare system.

  • Willow Perspectives
    Business Woman

    Women-Owned Businesses: It’s Time to Grow

    The number of women-owned businesses has exploded, but their revenues and hiring have not kept pace. What’s going on?

  • Healthcare
    Striding forward

    Employers Step Up

    Click to read a new white paper from PNC Healthcare and Willow Research, examining the trends and challenges in healthcare from the perspective of employers who offer healthcare benefits to their employees.