Blog

Women Are Changing the Face of Entrepreneurship

October is National Women-Owned Small Business Month, which is a good time to reflect on the status of women-owned businesses. While not much has changed in the data since last year, the long-term trends are still astounding, and raise some really big questions.  

How to Understand and Build On Your Success

When things are going well for your organization, how do you keep them heading in the right direction?

Bring in the Generalists

When you have a wicked problem, specialized solutions may not be the answer. You may need a generalist.

Counting on the Census

The Supreme Court has blocked the citizenship question from the U.S. census, and we’re breathing a sigh of relief. Here’s why.

The Gender Gap in Confidence

Women have significantly less confidence in our civic and societal institutions than men, across the board. What do we do with this information?

The hidden risks of Big Data

Big Data is an exciting field that can uncover innovative and useful patterns, but it is not without its dangers. We look at real-world examples of the pitfalls and show where we could all use extra vigilance.

Do Americans have confidence in the courts?

With declining faith in our institutions, and in the face of increasing political polarization, do Americans still have confidence in their court system?

Our New Strategist Comes Home

John Warner writes about his career journey and his happy return to the world of market research.

It’s his story, but – as you’ll see – it’s also our story.

Is 2020 ready for Gen Z?

New Willow Poll data offers insights into Generation Z: who they are, what they’re thinking, and how they’re responding to the chaotic world they’re inheriting.

Survival of the Fittest: Payers Reimagined

The latest installment in the “Survival of the Fittest” series of white papers from PNC Healthcare and Willow Research. Click to download our findings on health insurers, and how they are reimagining their role within our complex healthcare system.

There’s always a story in the data.

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