When survey expertise is absolutely required.

When survey expertise is absolutely required.


As recognized survey experts, Willow surveys have to be able to withstand the strictest possible scrutiny to be accepted as evidence in a court of law.

In this case, our client, an artisanal brand of coconut water, was having its packaging mimicked by a leading competitor, potentially creating confusion in the marketplace.

Using a rigorous and time-tested experimental design, our survey measured the likelihood of confusion between our client’s coconut water and the competitor’s. The study found that there was a significant level of confusion between the two products, driven by the similarities in the product packaging. 

Armed with this data, our client was able to convince the competitor to change its packaging to a more distinctive look, thereby avoiding a costly lawsuit.

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