Our client, a provider of financial products and services to hospitals and health systems knew a lot about how changes in the industry impacted their clients and customers, and they wanted to use their expertise to both help their clients and boost their status as the go-to place for navigating these turbulent waters.
They commissioned Willow to do a series of research studies utilizing a combination of secondary research, in-depth interviews, and quantitative surveys with three key industry segments: Hospitals, Health Insurers, and Employers to understand what was at the top of their minds in terms of industry trends, challenges and responses.
The result was a series of white papers that built on our client’s status as an industry leader who is anticipating customer needs. This research has been purposed and repurposed into conference speaking materials, webinars, PR for media and press distribution, and even sales materials.
When you want to lead, knowing more than everyone else is an invaluable advantage.