Category: Original Research

Do Americans Support Corporate Activism?

Americans support most corporate social initiatives, but there are limits to that support.

Americans not yet moved by climate change

Despite the rise in devastating wildfires, hurricanes, drought, and other extreme weather events, the US is not yet experiencing a climate migration.

How Happy Are We?

Heading into the holidays, who is and is not so happy, and why does happiness matter?

Before the Midterms

Democrats and Republicans don’t agree on much heading into the midterms. But they do agree that the future of our Democracy is at stake.

Crisis in Confidence: America loses faith in its institutions

Americans are not just losing faith in the Supreme Court. Confidence has dropped in most of our institutions. The one bright spot is an uptick in trust in science.

tortoise and fish swimming in a coral reef

Emerging Trends in Social Responsibility

In our recent study on behalf of PNC Institutional Asset Management®, we find that corporations and nonprofits are prioritizing environmental sustainability, employee and supplier diversity, and other social responsibility initiatives.

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Head Above Water: Women Navigate Healthcare During a Pandemic and Beyond

Conducted in the midst of the pandemic, our latest study with PNC Healthcare examined women’s challenges and experiences navigating an often-confusing healthcare system during a period of crisis.

The Gender Gap in Confidence

Women have significantly less confidence in our civic and societal institutions than men, across the board. What do we do with this information?

Do Americans Have Confidence in the Courts?

With declining faith in our institutions, and in the face of increasing political polarization, do Americans still have confidence in their court system?

Is 2020 Ready for Gen Z?

New Willow Poll data offers insights into Generation Z: who they are, what they’re thinking, and how they’re responding to the chaotic world they’re inheriting.

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