Observing real-world use of your product or service can yield surprising insights…just ask Heinz.
Closing the gap between “that sounds nice” and purchases, donations, volunteering.
Focus groups are invaluable tools for uncovering great insights, but getting the most out of them isn’t easy. Here’s how the experts approach them.
Is your enterprise data giving you the answers you need? Here are a few questions that can help you determine what information you’ve actually got and what that data can tell you.
Previously we talked about why and how research can keep a good thing going. This time we want to cover how research can be even more valuable in situations when things aren’t looking so rosy.
When things are going well for your organization, how do you keep them heading in the right direction?
Big Data is an exciting field that can uncover innovative and useful patterns, but it is not without its dangers. We look at real-world examples of the pitfalls and show where we could all use extra vigilance.
Establishing yourself as a thought leader isn’t easy, but it can really help your company stand out from the crowd.
One afternoon, Willow Research took an hour, sat down on our office couch, and discussed what custom research means to us, how we have seen it used, and what it can do for our clients.