Category: Societal Trends

Women Are Changing the Face of Entrepreneurship

October is National Women-Owned Small Business Month, which is a good time to reflect on the status of women-owned businesses. While not much has changed in the data since last year, the long-term trends are still astounding, and raise some really big questions.  

The Gender Gap in Confidence

Women have significantly less confidence in our civic and societal institutions than men, across the board. What do we do with this information?

Do Americans Have Confidence in the Courts?

With declining faith in our institutions, and in the face of increasing political polarization, do Americans still have confidence in their court system?

Is 2020 Ready for Gen Z?

New Willow Poll data offers insights into Generation Z: who they are, what they’re thinking, and how they’re responding to the chaotic world they’re inheriting.

Survival of the Fittest: Payers Reimagined

The latest installment in the “Survival of the Fittest” series of white papers from PNC Healthcare and Willow Research. Click to download our findings on health insurers, and how they are reimagining their role within our complex healthcare system.

Women-Owned Businesses: It’s Time to Grow

The number of women-owned businesses has exploded, but their revenues and hiring have not kept pace. What’s going on?

Survival of the Fittest: Employers Step Up Their Commitment to Healthcare

Click to read a new white paper from PNC Healthcare and Willow Research, examining the trends and challenges in healthcare from the perspective of employers who offer healthcare benefits to their employees.

Are Juries Polarized, Too?

Political divisions in this country are intensifying, but there’s one place that seems sheltered from polarization: the jury room.

Survival of the Fittest: Hospitals in Transformation

Click to read a new white paper from PNC Healthcare and Willow Research, examining the trends and challenges in healthcare from the perspective of hospitals and health systems.

It’s 2017…Why Aren’t We All Skyping Our Doctors?

The full benefits of in-home telemedicine are still uncertain, but the possibilities are striking—in particular when it comes to rural access and cost-control, not to mention convenience to the patient.

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