Category: Willow Perspectives

How Can Original Research Help You Become a Thought Leader?

Establishing yourself as a thought leader isn’t easy, but it can really help your company stand out from the crowd.

Looking Forward to 2021

We at Willow wish you and your families a safe, peaceful, and restorative holiday season.

Don’t Give Up on Print

If you’re thinking of switching your organization’s publications to all-digital, you might want to hit the pause button. Here’s why.

Why We Still Talk to People

Because a single data point isn’t enough to go on. To get the whole picture, you also have to understand the experiences of individuals.

Bring in the Generalists

When you have a wicked problem, specialized solutions may not be the answer. You may need a generalist.

Counting on the Census

The Supreme Court has blocked the citizenship question from the U.S. census, and we’re breathing a sigh of relief. Here’s why.

Our New Strategist Comes Home

John Warner writes about his career journey and his happy return to the world of market research.

It’s his story, but – as you’ll see – it’s also our story.

Hurricanes and Healthcare—How Can Reinsurance Help Us?

An intriguing corner of the financial world — it keeps insurance companies from defaulting after mass-destruction events and helps states to stabilize (and even reverse) rising health insurance premiums.

©2021 Willow Research. All Rights Reserved.