Category: Willow Perspectives

Why We Still Talk to People

Because a single data point isn’t enough to go on. To get the whole picture, you also have to understand the experiences of individuals.

Bring in the Generalists

When you have a wicked problem, specialized solutions may not be the answer. You may need a generalist.

Counting on the Census

The Supreme Court has blocked the citizenship question from the U.S. census, and we’re breathing a sigh of relief. Here’s why.

Our New Strategist Comes Home

John Warner writes about his career journey and his happy return to the world of market research.

It’s his story, but – as you’ll see – it’s also our story.

Hurricanes and Healthcare—How Can Reinsurance Help Us?

An intriguing corner of the financial world — it keeps insurance companies from defaulting after mass-destruction events and helps states to stabilize (and even reverse) rising health insurance premiums.

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