Counting on the Census
The Supreme Court has blocked the citizenship question from the U.S. census, and we’re breathing a sigh of relief. Here’s why.
The Gender Gap in Confidence
Women have significantly less confidence in our civic and societal institutions than men, across the board. What do we do with this information?
The Hidden Risks of Big Data
Big Data is an exciting field that can uncover innovative and useful patterns, but it is not without its dangers. We look at real-world examples of the pitfalls and show where we could all use extra vigilance.
Do Americans Have Confidence in the Courts?
With declining faith in our institutions, and in the face of increasing political polarization, do Americans still have confidence in their court system?
Our New Strategist Comes Home
John Warner writes about his career journey and his happy return to the world of market research.
It’s his story, but – as you’ll see – it’s also our story.
Is 2020 Ready for Gen Z?
New Willow Poll data offers insights into Generation Z: who they are, what they’re thinking, and how they’re responding to the chaotic world they’re inheriting.
Survival of the Fittest: Payers Reimagined
The latest installment in the “Survival of the Fittest” series of white papers from PNC Healthcare and Willow Research. Click to download our findings on health insurers, and how they are reimagining their role within our complex healthcare system.
Survival of the Fittest: Employers Step Up Their Commitment to Healthcare
Click to read a new white paper from PNC Healthcare and Willow Research, examining the trends and challenges in healthcare from the perspective of employers who offer healthcare benefits to their employees.
How Can Original Research Help You Become a Thought Leader?
Establishing yourself as a thought leader isn’t easy, but it can really help your company stand out from the crowd.
Are Juries Polarized, Too?
Political divisions in this country are intensifying, but there’s one place that seems sheltered from polarization: the jury room.