Author: Willow Research

Financial Wellness in the Workplace 2025

In our most recent annual study on employee financial wellness for PNC Bank, we examined employee financial wellbeing across the generations.

Understanding U.S. Attitudes Toward AI: What the Latest Research Tells Us

Artificial intelligence is rapidly becoming part of daily life, but Americans are uneasy about its impact.

The Confidence Gap: Consumers and CEOs on Today’s Economy

American consumers and CEOs had very different outlooks on the US economy at the beginning of the new administration.

The Deciders

Undecided Voters and New Voters are likely to have an outsized influence on the election. We take a closer look at these two groups.

Financial Wellness in the Workplace 2024

In our second annual study for PNC Bank’s OFW Group, we examined the current state of employee financial wellness.

Farmers Seek Solutions to Climate Change

Recent research finds that American farmers recognize the urgent threat of climate change and seek solutions to help them adapt.

Employees in a conference room

Financial Wellness in the Workplace 2023

In our first annual study for PNC Bank’s OFW Group, we examined employee financial wellness from the perspective of both employees and employers.

Do Americans Support Corporate Activism?

Americans support most corporate social initiatives, but there are limits to that support.

How Can Original Research Help You Become a Thought Leader?

Establishing yourself as a thought leader isn’t easy, but it can really help your company stand out from the crowd.

Americans not yet moved by climate change

Despite the rise in devastating wildfires, hurricanes, drought, and other extreme weather events, the US is not yet experiencing a climate migration.

©2021 Willow Research. All Rights Reserved.