Author: Willow Research

How Happy Are We?

Heading into the holidays, who is and is not so happy, and why does happiness matter?

Before the Midterms

Democrats and Republicans don’t agree on much heading into the midterms. But they do agree that the future of our Democracy is at stake.

Crisis in Confidence: America loses faith in its institutions

Americans are not just losing faith in the Supreme Court. Confidence has dropped in most of our institutions. The one bright spot is an uptick in trust in science.

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Enough is enough: Americans wants stricter gun laws

In the wake of Buffalo, Uvalde, and Highland Park, we examine America’s deep frustration with our gun laws.

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Emerging Trends in Social Responsibility

In our recent study on behalf of PNC Institutional Asset Management®, we find that corporations and nonprofits are prioritizing environmental sustainability, employee and supplier diversity, and other social responsibility initiatives.

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The Disparate Impact of Covid on Small Businesses

While some small businesses are largely back to normal, for others the pandemic is far from over.

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Feeling the Heat: Businesses and Consumers Move on Climate Change

After decades of mostly talk, recent research finds that businesses and consumers are finally beginning to act on climate change.

Variants Dash Hope: Americans Believe COVID Is Here For the Long Haul

The optimism of Summer 2021 was short-lived. As we enter a new year, Americans resign themselves to life in a pandemic.

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The Evolution of a Pandemic: Small Businesses Navigate Shifting Challenges from Covid-19

America’s small businesses are working their way back, but it’s been a difficult journey. Drawing on robust tracking data from the US Census Bureau, we take a look at the journey of America’s small businesses as they have navigated shifting challenges from Covid-19.

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Head Above Water: Women Navigate Healthcare During a Pandemic and Beyond

Conducted in the midst of the pandemic, our latest study with PNC Healthcare examined women’s challenges and experiences navigating an often-confusing healthcare system during a period of crisis.

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