Author: Willow Research

Survival of the Fittest: Hospitals in Transformation

Click to read a new white paper from PNC Healthcare and Willow Research, examining the trends and challenges in healthcare from the perspective of hospitals and health systems.

Hurricanes and Healthcare—How Can Reinsurance Help Us?

An intriguing corner of the financial world — it keeps insurance companies from defaulting after mass-destruction events and helps states to stabilize (and even reverse) rising health insurance premiums.

It’s 2017…Why Aren’t We All Skyping Our Doctors?

The full benefits of in-home telemedicine are still uncertain, but the possibilities are striking—in particular when it comes to rural access and cost-control, not to mention convenience to the patient.

Why Custom Research?

One afternoon, Willow Research took an hour, sat down on our office couch, and discussed what custom research means to us, how we have seen it used, and what it can do for our clients.

How Do Groups Make Decisions?

What are the dynamics of group decision-making? How does knowing those complications help guide business strategy and sales tactics?

Retirement in America: Why Aren’t We Saving More?

Most Americans aren’t saving enough for retirement. In addition, frequent job turnover often results in loss of both opportunity—in the short term—and compound interest over the long term.

Many Americans are in danger of money troubles in their twilight years.

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